Data protection
We place great importance on protecting your data. To fully inform you about the use of personal data, we ask you to read the following privacy policy.
Personal Data
Personal data that you submit electronically on this website, such as your name, email address, postal address, or other personal details, will only be used for the stated purpose, kept securely, and not disclosed to third parties. The hosting provider automatically collects and stores information on the web server such as the browser used, operating system, referring page, IP address, time of access, etc. These data cannot be attributed to specific individuals without additional data sources, and we do not analyze these data as long as there is no illegal use of our website.
Form data and comments
When visitors leave comments or submit forms on the website, the data entered and the associated IP address are stored. This is done for security reasons, in case someone writes unlawful content (e.g., insults, extremist propaganda, hate speech). In such cases, we are interested in the identity of the author.
Cookies
Cookies are small files that enable this website to store specific user-related information on the visitor's device while they are using the site. Cookies help us determine the frequency of use and the number of users, and they assist in making our offerings more user-friendly and efficient. We use both session cookies, which are temporarily stored for the duration of your visit, and persistent cookies, which allow us to recognize returning visitors. These cookies are used to provide an optimal user experience and to display the most relevant content. The content of a persistent cookie is limited to an identification number. No names, IP addresses, etc. are stored. No user profiles are created. You can also use our website without cookies. Most browsers allow you to disable cookie storage, restrict it to certain sites, or set your browser to notify you before a cookie is stored. You can also delete cookies from your hard drive at any time. Please note that disabling cookies may limit the functionality and usability of the website.
Privacy Policy for the use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies—text files stored on your computer that allow an analysis of your website usage. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the website operator, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide further services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that doing so may limit the functionality of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de.
Further information on terms of use and data protection can be found at https://marketingplatform.google.com/about/analytics/terms/de/ or https://support.google.com/analytics/answer/6004245?hl=de. This website uses the code "gat. _ anonymizeIp();" to ensure anonymized collection of IP addresses (IP masking).
Privacy Policy for the use of Facebook
Our website includes plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. Facebook plugins can be recognized by the Facebook logo or the "Like" button on our site. An overview of Facebook plugins is available at: https://developers.facebook.com/docs/plugins/. When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. Facebook can thus associate your visit to our site with your user account. We point out that we, as the website provider, have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's privacy policy at https://www.facebook.com/policy.php If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook account.
Facebook Pixel
This website uses Facebook Pixel, a web analytics tool provided by Facebook Ireland Limited ("Facebook"), based on our legitimate interest (website usage analysis). We have entered into a data processing agreement with Facebook for this purpose. Data may be transferred to the USA under the Privacy Shield framework. When you visit our website, a connection is established to Facebook servers via software, and data may be transmitted to Facebook servers located in the USA. Facebook Pixel also uses cookies to store information about users and analyze website usage. According to Facebook, it uses this data to evaluate website use, compile reports on website activity, and provide additional services. Facebook may also transfer this information to third parties if required by law or if third parties process the data on Facebook's behalf. More details can be found in Facebook’s privacy policy.
Deactivate Facebook Pixel
You can prevent the collection of your user data by enabling "Do Not Track" in your browser. Our website respects this setting.
Facebook Retargeting
Our site uses Facebook remarketing tags. When you visit our site, a direct connection is made between your browser and the Facebook server, allowing Facebook to associate your visit with your user account. We may use the resulting data for Facebook Ads. Please note that we do not have access to the content or use of the data by Facebook.
More information is available in Facebook’s privacy policy.
If you do not wish to be tracked via Custom Audiences, you can deactivate them here.
Privacy Policy for the Use of Google+
The Google +1 button allows you to publish information globally. Through it, you and others receive personalized content from Google and its partners. Google stores both the information you have given +1 to and the page you were viewing when clicking +1. Your +1s may appear together with your profile name and photo in Google services. Google records your +1 activity to improve its services. To use the +1 button, you need a public Google profile visible globally that includes at least the name chosen for the profile. Google may display your profile name in services where you interact. Your identity may also be visible to users who know your email or have identifying information about you. The use of information provided by you is governed by Google's privacy policies. Google may also share aggregated statistics with partners.
Privacy Policy for the Use of YouTube
This website incorporates functions from YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Embedded videos set cookies when the page is accessed. If you have disabled cookies for the Google advertising program, you will also avoid YouTube-related cookies. YouTube, however, may store non-personal data in other cookies. If you want to prevent this, you must block cookies in your browser.
Privacy Policy for the Use of Instagram
Functions of the Instagram service are integrated into our website. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged in to your Instagram account, you can link content from our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit with your account. We point out that we do not have any knowledge about the content of the transmitted data or its use by Instagram. More information is available in Instagram's privacy policy at https://www.instagram.com/about/legal/privacy/.
Right of Access
You have the right at any time to obtain information about the personal data stored about you, its origin and recipients, and the purpose of storage.
ADDITIVE+ Landing Pages – Online Marketing and Landing Pages
In addition to our main website, we use optimized sales landing pages in the field of online hotel marketing. For handling inquiries, bookings, orders, registrations, or form submissions, we use cloud services, CRM systems, and software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”), our hotel marketing agency. Data processing is based on data processing agreements, ensuring an adequate level of data protection.
Our landing pages also use Google Analytics. Your IP address is anonymized immediately after being recorded. You can opt out of data processing by downloading this browser plugin: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has access to analytics data solely for the purposes of usage analysis and evaluation of marketing efforts.
Additionally, our websites use ADDITIVE technology to track usage across channels including landing pages, newsletters, and social media. This helps optimize and evaluate marketing campaigns. Data processing is based on Article 6(1)(f) of the GDPR (legitimate interest).
We also use remarketing features by Google Inc. and Meta Platforms Inc. This helps display interest-based ads across Google’s advertising network and Facebook/Instagram. You are informed of this via a cookie banner. Consent is required and can be revoked at any time via the cookie settings on the landing page.
ADDITIVE+ Marketing Automation – Direct Marketing
To enhance customer loyalty and promote services, we use marketing automation software from ADDITIVE GmbH. Data submitted via our website may be analyzed and used to send you automated offers through ADDITIVE+ Marketing Automation. This processing is based on a data processing agreement.
You may revoke your consent at any time by using the unsubscribe link in any message.
Data processing is based on Article 6(1)(f) GDPR (legitimate interest). Our objective is to stay competitive, increase brand awareness, and maximize business success through targeted use of contact data.